BBC News Reports On New Travel Trend That Is Changing The Way Retailers Do Business
Editor's Note: This news item was retrieved through BBC News' website via Google.
There has been a recent shift in the tourism industry. Most individuals no longer want the usual vacation; they want adventure and seek a new experience. This change has altered the way retailers do business. Instead of just selling top brands, they now need to focus on satisfying the customers’ new needs. This includes specific fabrics and equipment that will optimize their adventurous desires.
Wes Allen, who is president of the Grassroots Outdoor Alliance, says “Fifteen years ago people were acquiring things. Now the focus is on acquiring experiences." Adventure Travel has become one of the fastest growing segments within the tourism industry. It includes activities such as hiking, kayaking, rock climbing, and trekking. Moreover, it has become so popular that it is trending on social media.
Check the full article at BBC News right here.