Forbes Reports On Outdoor Apparel Brand Who Is Making A Comeback Into The Outdoor Industry Launching Its New Campaign
Apparel brand, Eddie Bauer, is making a comeback into the outdoor industry with its new campaign promoting adventures in the great outdoors. The reason for their push is to regain market share in the industry. The outdoors has become a trend and it was recorded that in 2015, 48.4% of individuals participated in outdoor activities.
As Forbes writer Debra Borchardt relates in her article: "Golden Gate said, “We are pleased with the tremendous progress Eddie Bauer has made in transforming the Company by refocusing on its heritage of serving active outdoor enthusiasts. Golden Gate Capital is extremely supportive of Mike Egeck and the Eddie Bauer management team as the Company continues to execute on its long-term strategy."
Check this full article at Forbes right here.
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