NEWS RELEASES
Editor's Note: This news item was retrieved and first published through Business Wire's website.
LAS VEGAS, Nev. - CDK Global conducts a study that has revealed impacts of Customer Experience Roles in Automotive Retail Industry. The research helps demonstrate how dealerships, their customers and women in automotive benefit. For the past several years, CDK has researched key topics influencing women in automotive from both consumer and industry perspectives to surface insights that drive the industry forward.
According to a press release, the research speaks on the evolving Customer Experience (CX) Manager role in dealerships, specifically how women are finding success in such roles and the overall impact of CX roles on customer retention and dealer success. These studies conducted by CDK provide material support for the expansion of CX roles within dealerships, the value of hiring women into them and the illumination of a CX growth path that can translate to big wins for dealers, their customers and women in automotive.
To review the full research findings and in-depth qualitative interviews with women in dealerships, go to the CDK Global webpage.