NEWS RELEASES
IHOP Restaurants Remodel Brand And Specialty
Editor's Note: This news item was retrieved and first published through IHOP's website.
GLENDALE, Calif. – IHOP announces its name change for the iconic breakfast restaurant chain. The change, being IHOb, or International House of Burgers, in fact celebrates the debut of the brand’s new Ultimate Steakburgers, a line-up of seven new all-natural burgers. The news broke last week on the brand’s social media sites when fans begun speculating the “b” could be, guessing everything from bacon to brunch to breakfast to bananas. To show the brand is as serious about burgers as it is about its world-famous pancakes, they flipped the “p” to a “b” in their iconic name for the time being, including its Twitter handle.
According to the press release, "A flagship IHOb restaurant in Hollywood, CA, has also been completely re-burgered and did play host to the 'VIB' launch party the evening of June 11. But even those who aren’t near Los Angeles can get in on burgermania at IHOb -- for a limited time, the new Ultimate Steakburgers are available with unlimited fries and a drink starting at $6.99 at participating locations. “Burgers are a quintessential, American menu item so it makes perfect sense that IHOP, one of the most iconic, all-American comfort-food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day,” said Chef Nevielle Panthaky, Head of Culinary at IHOb. Guests can visit IHOP.com to learn more about the new Ultimate Steakburgers, the IHOb flip, and the flagship burger location, and find their nearest restaurant. IHOP leaves its original name at the footer of the release and URL, possibly indicating this is a temporary change. For more information, images, interview requests or in-studio cooking demos, please contact Alexandra Shapiro at AShapiro@devriesglobal.com.
For the full press release by IHOP, International House of Pancakes, visit the website here.