NEWS RELEASES
Marine Market Brand Strategy Proposed by Lippert and Taylor Made
Editor's Note: This news item was retrieved and first published through Lippert Components Inc's website.
ELKHART, Ind. - Lippert Components, Inc. (LCI) acquired Taylor Made in January 2018, and now the two recently announced a new branding strategy today that will brand all current and future marine products made by both LCI and Taylor Made under the Taylor Made name. Tohether, LCI and Taylor Made are now one of the world’s leading suppliers of components to the recreational marine market. Effective immediately, all LCI and Taylor Made products manufactured for both original equipment manufacturers (OEMs) and the related aftermarkets will be branded as Taylor Made products. For example, LCI’s Platinum Series Pontoon Furniture will soon transition to the Taylor Made brand name.
As quoted in a press release, Lippert's CEO Jason Lippert says: "The strength of the Taylor Made name is unmatched within the marine industry. Throughout our branding discussions, we emphasized how important it was to continue to build upon the legacy of quality, performance, and superior service that the Taylor Made name has become synonymous with." A new website is currently in development and will showcase the brand’s entire marine product offering. It will be www.taylormadeproducts.com.