News Blip: Great Brands Thinks Alike
Footwear News Reports On Hawaiian-Inspired Footwear Co. Partnering With Adventure-Travel Apparel Brand To Build On Roark Revival Products
Two major and stylish brands collaborate to give consumers more innovative and creative adventure travel clothing gear. Hawaiian lifestyle-inspired brand Olukai is set to assist Roark Revival (RR), a California-based adventure-travel apparel brand. Both brands have proven success in giving the outdoor adventurer what he or she wants when it comes to style and outerwear.
Footwear News writer Barbara Schneider-Levy explains Roark Revival's branding strategy in her article: "Roark Revival follows the fictitious character Roark — an elusive adventurer — weaving his story into a line of clothing, bags and trinkets. Each collection features an original travel story starring Roark in a different region of the world. The products are built with today’s adventurers in mind and merge style and function from street to trail." This approach tells a story in alignment with the company's products, which consumers love to follow, both in life and in social media.
Check out the whole article at Footwear News right here.
-MRV: The Buzz