NEWS RELEASES
Japan's Travel Tourism Organization Launches ‘The Secret Scrolls of Ikigai’ Campaign
Editor's Note: This news item was retrieved and first published through JNTO's website.
Japan National Tourism Organization (JNTO) has announced its partnership with AirAsia to launch an exciting digital campaign called ‘The Secret Scrolls of Ikigai’, which aims to help young, active Australian travelers discover their true passion in Japan. Ikigai is an age-old Japanese concept that means ‘your reason for being’. Your ikigai is what drives you to get up in the morning. It gives you purpose, and with it, can lead to what we keep searching for... longevity and joyful living. In The Secret Scrolls of Ikigai, players solve a series of Japan travel-related riddles to unlock the Secret Scroll of Ikigai, and go in the draw to win return flights for two from Australia to Japan flying AirAsia.
Stated in a press release, JNTO Sydney Executive Director Kana Wakabayashi, said “Japan is a travel destination that has something for everyone. I invite Australian travellers to visit for themselves, and find their true passion! Whether it’s hiking through pristine forests or dining at a Michelin-starred restaurant, staying in a Buddhist temple in Koyasan or learning karate in Okinawa, Japan has it all.” The Secret Scrolls of Ikigai online campaign runs from June 4 to July 15, 2018 and is available on both desktop and mobile devices. Play now by visiting JNTO's website.
For more info and to begin playing the game experience, as well as a chance to win flights to Japan, click here.