NEWS RELEASES
Brand USA Increases Visitation To The USA, Boosts Local Economies
Editor's Note: This news item was retrieved through Brand USA's website.
WASHINGTON, DC -- Brand USA, a public-private partnership responsible for promoting tourism to the United States around the globe, announced the results of a return on investment (ROI) study conducted by Oxford Economics on the organization’s contributions to international travel to the USA. The study found that, since Fiscal Year 2013, Brand USA's efforts are directly responsible for increasing international visitation by 5.4 million travelers who spent $17.7 billion, generating a total economic impact of $38.4 billion, and supporting an average of 51,580 jobs per year. The study also provided initial results on the impact of Brand USA’s first IMAX® film,"National Parks Adventure." In-theater research results show 20 percent of international viewers plan to visit the USA in the future as a result of seeing the film.
The ROI study includes analysis of nine markets – Australia, Brazil, Canada, China, Germany, Japan, South Korea, Mexico, and the United Kingdom – where Brand USA executed consumer, trade outreach, and co-op programs. Each year, Brand USA deploys a number of market-driven programs to increase inbound visitor travel to the United States and drive tourism dollars to communities in all 50 states, the five territories, and the District of Columbia. These ongoing programs promote the United States in its entirety.
The full report, called “The Return on Investment of Brand USA Marketing: 2017 Fiscal Year Analysis,” and press release can be found here.