NEWS RELEASES
GoRVing Sponsors The Outside Experience In Chicago
Editor's Note: This news item was retrieved and first published through The RV Industry Association's website.
The RV Industry Association (RVIA) reports that The Outside Experience, held on July 13-14 in Chicago’s McCormick Place, North America's largest convention center, provided an unusual opportunity to reach an urban audience. Organized by Outside Magazine, a longtime RVIA media partner, the show’s presenting sponsor was GoRVing, the RVIA’s consumer outreach initiative.
More than 6,500 people attended the two-day event, according to representatives at the Heron Agency, which handled press relations for the show. Eleven RVs of all types were available for tours, with an emphasis on vehicles appealing to an urban crowd with a love for the outdoors – families as well as younger buyers. Those selected included the SylvanSport GO, Winnebago Travato, TAXA Mantis, Forest River Surveyor, Airstream Basecamp, A-Liner Classic, Jayco Hummingbird, Black Series C12, Forest River No Boundaries, KZ Escape Mini and Winnebago Micro Minnie, presented in a campground-like setting. The Outside Experience will return to McCormick Place on July 25-26, 2020.Find out more on The Outside Experience website.
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