NEWS RELEASES
Donald Driver Spotlighted In Travel Wisconsin Summer Campaign
Editor's Note: This news item was retrieved and first published through Travel Wisconsin's website.
MADISON, Wis. – Wisconsin Department of Tourism's Summer Ad campaign has begun and it showcases Wisconsin’s seasonal festivals and spotlights Green Bay Packers All-Time Leading Receiver and Super Bowl Champion and “Dancing with the Stars” champion Donald Driver. The campaign is the Department’s latest effort to promote the state’s $21.6 billion tourism industry to audiences throughout the Midwest.
In a press release, Tourism Secretary-designee Sara Meaney says, "Wisconsin has a fun-filled festival for everyone, and we are grateful for our partnership with Donald Driver in promoting that fun.” The campaign also encompasses social media, radio spots and public relations efforts. It is set to run through the fall in select Midwest markets, such as Chicago, the Twin Cities, St. Louis and Milwaukee.
For more insider details about Wisconsin's summer advertising campaign, visit the Wisconsin Dept. of Tourism website.