In Wall Street  speak, investors are always and actively "unicorn hunters" which means they are always on the look out for new companies --- usually start ups --- which are looking to change the name of the game by altering how it offers it controlling interest to the public. Camping World, according to some analysts, with its Initial Public Offering might be doing just that.

Writer John C. Ogg of Wall Street 24/7 writes in his article: "There is one issue to consider here, and it is a disclosure made by the company right up front on its S-1 filings: 'We will have three classes of common stock outstanding after this offering: Class A common stock, Class B common stock and Class C common stock. That is a complex structure....We will be a holding company, and upon consummation of this offering and the application of proceeds therefrom, our principal asset will be the common units of CWGS,  LLC that we purchase from CWGS, LLC and acquire in connection with the consummation of the Transactions (as defined herein) from certain of the indirect owners of membership interests in CWGS, LLC, collectively representing an aggregate 22.1% economic interest in CWGS, LLC. The remaining 77.9% economic interest in CWGS, LLC will be owned by the Continuing Equity Owners through their ownership of common units.'

This is going to be one to watch. It could make a big difference for how other companies in retail that have not come public yet are willing to view the public market."