NEWS RELEASES
Mammut Acquires Leading Outdoor Information App
Editor's Note: This news item was retrieved and first published through Endurance Sports Wire's website.
WILLISTON, Ver. - Mammut, a global leader in the manufacturing of technical outdoor equipment, apparel and footwear, recently announced the acquisition of digital outdoors platform, Mountain Hub in a push to bolster the brand’s digital community, connection to consumers, & integration of technologies across platforms. The Mammut Mountain Hub app will launch with an expanded feature set in 2019 & be available on Apple & Android. Mountain Hub was born out of the desire to enhance the outdoors experience by crowd-sourcing real-time trip reports, routes, and conditions that make the outdoors safer and more accessible for everyone. “The acquisition of Mountain Hub brings a whole new way to partner with consumers and professionals to deliver a digital experience like no one else can," said CEO for Mammut North America Joe Prebich in a press release.
Mammut sees the acquisition and utilization of the Mountain Hub technologies as a powerful opportunity to support a rapidly growing digital platform that connects authentically with a broad array of outdoor users, and in doing so, helps everyone get the most out of their outdoor pursuits. As an industry innovator since 1862, this acquisition for Mammut represents another cutting edge opportunity in which Mammut seeks to push the boundaries and continue to serve the outdoor industry from the frontline. “This is about experiences,” said Prebich.
For the full press release and more detailed info on Mammut outdoor equipment, click here.