NEWS RELEASES
RVIA Launches New Website & Logo
Editor's Note: This news item was retrieved and first published through RVBusiness' website.
As part of the first orders at the RVIA Committee Week, Recreation Vehicle Industry Association (RVIA) President Frank Hugelmeyer announced that the Reston, Va.-based organization officially was rebranding itself as the “RV Industry Association,” an initiative that includes a revamped logo and website. The reason for the change is to more clearly and immediately convey to legislators and other outsiders that the organization represents the recreational vehicle industry, as opposed to other powersports industries as has sometimes previously happened, RVIA’s James Ashurst told RVBUSINESS.com.
Relayed by RVBusiness writer Rick Kessler, The revamped website is not only reflective of the new branding, Ashurst pointed out, but also is designed to be a better experience for members to access a multitude of news, publications and other information. “We’re calling it a ‘Content Management System’ because it’s more than just a website. It’s literally a delivery vehicle in the digital space for all things RV Industry Association,” Ashurst said. “Everything we push out will available on the new site.” Likening it a “Community Hub,” Ashurst said members will appreciate the “seamless interaction back and forth between the website and our database.” And, crediting the RVIA board for green-lighting the technology investment, he said the new website is a better representation of what “a $50 billion industry deserves.”
For the full press release on RVBusiness' website, follow this link.