Bloomberg Pursuits Reports On The Successful Shift That Companies Like Winnebago And Thor Industries Are Making
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Companies like Winnebago are making a successful shift from manufacturing big motor homes, to focusing on smaller trailers. This success can be accredited to the many families who are seeking a cheaper and more efficient way of traveling instead of cruising in a luxury RV or staying in an expensive hotel.
As Bloomberg Pursuits writer Kyle Stock relates in his article: Winnebago isn't the only manufacturer to realize that small is plenty beautiful. The RV industry just had its best year in four decades, thanks largely to a glut of trimmed-down rigs, like Winnebago’s Winnie and the kitschy Basecamp from Airstream Inc., which is now owned by RV giant Thor Industries Inc. Also helping to drive business: a low unemployment rate, low gas prices, and cheap financing.
Check this full article at Bloomberg Pursuit right here.
-MRV: The Buzz