Forbes Reports On New Digitally Native Brand That Is Bringing Change To The World With Its Outdoor Gear And Apparel
Editor's Note: This news item was retrieved through Forbes' website via Google.
Millennials are about more than just buying a product. Many of them, care about the story, cause, or passion behind a brand or product. That is what moves them. Cotopaxi founder, Davis , is doing this exact thing with his outdoor gear and apparel company by focusing on a cause.
As Forbes writer Peter Lane Taylor relates in his article: “I was always passionate about adventure and the outdoors,” says. “Growing up in Latin America on vacation we floated down the Amazon, climbed into volcanoes, and survived on spearfishing while camping on remote islands. Adventure travel and the outdoors were genetic for me. My co-founders and I ultimately realized that there was a need for a digitally native brand in the outdoor space that told a story, could connect with what Millennials wanted, and make technologically advanced gear and apparel that made a difference.”
Check this full article at Forbes right here.
-MRV: The Buzz