NEWS RELEASES
Editor's Note: This news item was retrieved and first published through Business Wire's website.
ELKHART, Ind. — Lippert Components, Inc., a subsidiary of LCI Industries, announced that it has acquired the business assets of SureShade, a designer and manufacturer of sunshade systems for the outdoor recreation industry. Founded in 2017 in Philadelphia, PA, SureShade holds a number of innovative patents on its automated retractable shade systems that deliver improved sun protection and comfort. The SureShade team, including previous owners, Ronald and Danalyn Russikoff, will continue to work with Lippert to broaden the product’s sales impact in the European and North American marine OEM and aftermarket. “Today we have fully realized our vision of attracting the ideal strategic partner to take the SureShade brand and product line to an unprecedented level of value creation for our clients,” Dana Russikoff, co-founder of SureShade, said in a news release announcing the sale. “Ron and I are proud to have developed an innovative sunshade system that has transformed the boating experience and built a sustainable business that is now well positioned for growth in both marine and RV.”
For additional information, visit the SureShade website and the Lippert Components website.