News Release:
Chinese Auto Manufacturer Explores U.S. Dealers At NADA Expo
WardsAuto Reports On GAC Motor's Inquiry To Car Dealers At The NADA Convention In Las Vegas Last Month That Could Possibly Mean Chinese Branded Automobiles Being Sold Here In The U.S.
Editor's Note: This news item was retrieved and first published through WardsAuto's website.
LAS VEGAS – Chinese auto manufacturer GAC Motor is aiming to be the first in its country to sell its own brand vehicle in the U.S. GAC displayed three models at a booth on the floor of the National Automobile Dealers Association's convention and expo that occurred March 22-25 in Las Vegas. The automaker has not made an final decisions, simply meeting with potential dealers. “The most important thing we want to do here is to understand (dealers’) thoughts,” Rifei Huang, marketing manager of GAC’s international business department, tells WardsAuto at the stand.
According to WardsAuto's staff writer Alysha Webb, "Entering the U.S. market is difficult for any new brand. Chinese nameplates face especially high hurdles because of a history of failed attempts and substandard offerings. Though the stand was filled with visiting dealers, they have their doubts. Still, they are interested. One U.S. auto dealer spoke up at the convention: “If I don’t have to invest a lot, I would consider” obtaining a GAC franchise, says Bill McDaniels, owner of McDaniels Auto Group in Charleston, SC. McDaniels wondered if GAC will offer floor planning. Another concern: What kind of marketing support will the foreign entity provide?
For the full article written on WardsAuto's page, click here.
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