Beginning early November, VISIT FLORIDA launched its Canada Takeover winter marketing campaign to attract more travelers from Canada. The campaign kicked off with “Florida Day” in Toronto that saw Governor Rick Scott and Consul General of Canada Susan Harper, along with five of VISIT FLORIDA’s Industry Partners, host consumer-engagement activations, a media reception and a press conference. Commonly known as snowbirds, these vacationers flock to the sunshine state during winter months hoping to receive better weather.

According to Summer Gonzalez, PR rep for VISIT FLORIDA, "The Visit Pensacola activation featured two stationary beach bikes, wrapped in the Blue Angels colors, situated in front of a beach backdrop to give the illusion of riding bikes on the beaches of Pensacola. When consumers pedaled on the bikes to have their photos taken, bubbles blew out, adding to the whimsical atmosphere. Consumers also received inflatable beach balls as giveaways from Visit Pensacola." The Canada “Power Play” program aims to attract more visitors by making it more affordable for Canadians to travel to the state. Seeing that Canada remains Florida’s number one source of international visitors, this campaign is being carefully executed and concentrated during the month of November, with the help of the governor of Florida, to make sure potential tourists see the benefit of traveling south.

Read the full article at Visit Florida's media blog. 

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