NEWS RELEASES
Editor's Note: This news item was retrieved and first published through SNEWS' website.
NEW YORK, NY - Norrøna, a family-owned Norwegian outdoor brand, announces the opening of its third global flagship store December 6 in New York City. Located on Greene Street in the SoHo neighborhood, the store will feature the company’s year-round outerwear, including apparel for mountaineering, hiking and downhill skiing. The SoHo location is Norrøna’s 24th location worldwide. Founded 90 years ago in Norway, the brand has a strong presence in Scandinavian and European markets and has recently begun importing to the United States. “The grand opening in SoHo caps off a year during which we meaningfully expanded our retail partnerships, internal sales team and opened our first U.S.-based brand center, on Pearl Street in Boulder, Colorado,” U.S. Sales Manager Adam Chamberlain said in a press release. “The addition of the Norrøna Flagship Store New York City signifies the brand’s commitment to growth in the country and will provide a space where visitors can explore the world of Norrøna and complete product line firsthand.”
For additional information, visit the Norrøna website.