NEWS RELEASES
Harley Davidson Sponsors New E-Bike Technology
Editor's Note: This news item was retrieved and first published through MediaPost's website.
MediaPost and Publisher's Daily report on a new technology from Bonnier Motorcycle Group called Cycle Volta covering electric-assist bicycles, micromobility and electric motorcycles across digital, video (including YouTube) and social media platforms. Andy Leisner, senior vice president and managing director of the Bonnier Motorcycle Group, said, “We believe we’re about two or three years away from that point where we’ll really see things ramp up. Harley-Davidson’s sponsorship “is allowing us to ramp up content and audience stronger and quicker than we’d be able to otherwise,” said Leisner.
According to MediaPost writer Melynda Fuller, E-bikes provide a specialized level of transportation that’s not like ride sharing and public transportation, but doesn’t require a separate license or parking space like a motorcycle, making it an attractive option. Harley-Davidson will be Cycle Volta’s exclusive sponsor for its first 30 days, and will support the brand’s “No Pedals” section following that period. Bonnier is home to seven motorcycle brands, allowing for lots of crossover between those and Cycle Volta. Among those are Motorcyclist, which recently went all-digital, and Cycle World.