NEWS BLIPS
Winnebago Seeks To Expand Customer Base
Editor's Note: This news item was retrieved and first published through The Des Moines Register's website.
The Des Moines Register reports on plans by Winnebago Industries, famous for its large, traditional motorhomes, undergoing major makeover designed to appeal to a wider base of buyers . Winnebago CEO Michael Happe is the man leading the transformation. Winnebago earned more than $2 billion in fiscal year 2018, nearly 10 times larger than 2009's earnings of about $211 million.
Des Moines Register writer Kevin Hardy relates in his article: "The company has rolled out a line of all-electric vehicles and ponied up half a billion dollars to acquire a wunderkind towable business. Perhaps most notably, Winnebago purchased luxury boat-maker Chris-Craft, signaling its interest in expanding its empire beyond traditional recreational vehicles. Winnebago has seen its fortunes rise during that time, aided by one of the U.S. economy's longest expansions ever." As an example, Winnebago's new 19½-foot Revel motorhome represents a huge departure for a brand that has long specialized in serving silver-haired retirees. The sporty, Iowa-built coach was designed to attract younger buyers who want to explore off the grid but may have never considered an RV.
Read the full article here.
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