NEWS BLIPS
Volkswagen Electric Microbus Campaign
Editor's Note: This news item was retrieved and first published through DesignBoom's website.
DesignBoom reports that Volkswagen's new ‘rebirth’ campaign will aid the launching of the electric ID. buzz Microbus or van (see image). Volkswagen intends to wipe the slate clean – or more appropriately ‘clear the air’ – and embark upon a new direction and era for the automotive company. The German car-maker first presented its concept for an electric update of its transporter van in 2017. Thus concept is almost identical and called the I.D. buzz cargo.
According to the DesignBoom article, "With creative work from the New York-based agency, Johannes Leonardo, the first advert of the campaign debuted during game 3 of the NBA finals on June 5. In addition to Hello Light, the company is releasing a Drive Bigger phase of their advertising to launch on June 11, 2019. This stage will be seen in print, digital, social, and on television.
For more on the I.D. Buzz VW electric van concept and others, visit the Volkswagen website.