News Blip:
Lippert Utilizes AR Technology To Sell RV Parts
WSBT Reports On Lippert Components' Innovate Way Of Showing Customers RV Parts and Accessories Without Them Having To Step In An RV or Dealership, Through The Use Of Augmented Reality.
Editor's Note: This news item was retrieved through RVBusiness' website via Google.
Lippert Components has an innovative way to showcase to customers RV parts and accessories without them having to step in an RV or a dealership. Remember Pokemon Go? Millions of people use their smartphones to capture fictional creatures. Those creatures appear on their screen as if they were in the same real-world as the player. This same technology, called Augmented Reality, is being used in the RV business. Businesses around the world are using this same technology to sell products, so why not bring AR technology into the RV industry. Manufacturer Lippert Components has been using the technology for almost a year to help sell the stuff you'll find inside and outside RVs.
According to the article by Kristin Bien from WSBT 22, Lippert's RV product manager, Dominick Bilancio, can walk customers through an RV with Lippert Parts -- with or without stepping foot inside an actual RV. "We can go out to your coach, get to your (3-D model) floor plan up and place it in the coach," says Bilancio. That is because he is using augmented reality. It puts 3-D objects in the room with you via your smartphone or tablet. Michael Rupchock handles all the digital tools for Lippert's customers. He says, this is just the beginning of what this technology can do.
For the full article click here for WSBT.
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