NEWS RELEASES
Lawsuit Causes Thor Trucks To Change Its Brand
Editor's Note: This news item was retrieved and first published through Trucks.com's website.
Trucks.com reports on Thor Trucks changing its name to XOS after recreational vehicle maker Thor Industries Inc. filed a lawsuit claiming the electric truck startup infringed on its name. The two companies agreed in January that the Thor Trucks name would change. Thor Trucks decided against fighting the industrial conglomerate that includes Thor Motor Coach and other companies.
According to the press release, Los Angeles startup Thor Trucks will announce its new name, XOS, at the Advanced Clean Transportation Expo in Long Beach, Calif., next week. Thor Trucks has produced a prototype heavy-duty truck that runs on battery-powered electricity. It also has an agreement with United Parcel Service to test a pair of electric medium-duty delivery trucks in the Los Angeles area. “The dynamics of electrification are changing,” Thor Trucks spokesman Kyle Arteaga said. “The political environment used to be, ‘Oh, that’s cool.’ Now you have people who really want to move into this space.”
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